Design Eyewear Group is expanding: Acquires the MENRAD brand and licensing agreements with Jaguar, JOOP! and Morgan
Aarhus, 6 June 2025
We’re proud to announce a major expansion of Design Eyewear Group’s brand portfolio. As part of our continued commitment to innovation, creativity, and international growth, we have secured licensing agreements with Jaguar, JOOP!, and Morgan, as well as taking over full proprietary ownership of the brand MENRAD, including its design rights and technical assets.
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