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WOOW - PLAY WITH SPORT

WOOW - PLAY WITH SPORT

Two new concepts enrich the work of this bold and creative brand, extending the Paris Olympics celebration even further: powerful progression and rapid ascent with STEP UP, and light jumps and obstacle leaps driven by the energy of JUMP JUMP… These inspired and determined frames carry the energy and vibrancy that define the brand’s identity.



STEP UP
STEP UP 2 col.0046
Designe

PRODESIDGN - DESIGNED TO LAST. BUILT TO SHINE.

PRODESIDGN - DESIGNED TO LAST. BUILT TO SHINE.

This season, we continue our legacy of blending Danish design DNA with timeless style. Our March launch introduces frames that balance refinement with bold expression, ensuring every detail is as functional as it is beautiful.
With a focus on precision, presence, and a deep-rooted understanding of form, this season’s collection is crafted for the generations to come — a testament to Prodesign’s

FACE A FACE - 30 YEAR ANNIVERSARY CONCEPT

FACE A FACE - 30 YEAR ANNIVERSARY CONCEPT

This year, FACE A FACE is turning 30. It's been three inspiring decades. Now, we're looking towards the future, building on the foundation that we crafted.
Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity and transforming its 30 years into a 3.0 journey into the future of creative design. FACE A FACE 3.0 marks the next chapter - taking the brand to the next le

FACE A FACE 3.0 - New York Celebration!

FACE A FACE 3.0 - New York Celebration!

This year, FACE A FACE is turning 30. It's been three inspiring decades. Now, we're looking towards the future, building on the foundation that we crafted.
Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity and transforming its 30 years into a 3.0 journey into the future of creative design. FACE A FACE 3.0 marks the next chapter—taking the brand to the next leve

Design Eyewear Group supports VOSH with frame donation

Design Eyewear Group supports VOSH with frame donation

At Design Eyewear Group, we are proud to support VOSH/International in their mission to provide vision care to communities in need. VOSH operates globally, offering free eye health services to underserved populations through their extensive network of volunteer optometrists.
We have donated 90,000 frames to help VOSH chapters bring eyewear to individuals who would otherwise struggle to access i

FACE A FACE - COLOUR LAB / OVER LAP

FACE A FACE - COLOUR LAB / OVER LAP

What happens when colour stops being ‘just colour’ and transforms into a culmination of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOUR FUSION into a full INFUSION.

HYPNO
"HYPNO offers a one-of-a-kind visual experience!"
HYPNO 1 col.1834
This avant-garde concept challenges the norms of c

WOOW - PLAY WITH SPORT

WOOW - PLAY WITH SPORT

Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, cr

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Michaella

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.