This season, we continue our legacy of blending Danish design DNA with timeless style. Our March launch introduces frames that balance refinement with bold expression, ensuring every detail is as functional as it is beautiful.
With a focus on precision, presence, and a deep-rooted understanding of form, this season’s collection is crafted for the generations to come — a testament to Prodesign’s
This year, FACE A FACE is turning 30. It's been three inspiring decades. Now, we're looking towards the future, building on the foundation that we crafted.
Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity and transforming its 30 years into a 3.0 journey into the future of creative design. FACE A FACE 3.0 marks the next chapter - taking the brand to the next le
This year, FACE A FACE is turning 30. It's been three inspiring decades. Now, we're looking towards the future, building on the foundation that we crafted.
Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity and transforming its 30 years into a 3.0 journey into the future of creative design. FACE A FACE 3.0 marks the next chapter—taking the brand to the next leve
At Design Eyewear Group, we are proud to support VOSH/International in their mission to provide vision care to communities in need. VOSH operates globally, offering free eye health services to underserved populations through their extensive network of volunteer optometrists.
We have donated 90,000 frames to help VOSH chapters bring eyewear to individuals who would otherwise struggle to access i
What happens when colour stops being ‘just colour’ and transforms into a culmination of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOUR FUSION into a full INFUSION.
HYPNO
"HYPNO offers a one-of-a-kind visual experience!"
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This avant-garde concept challenges the norms of c
Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, cr
Welcome to London — where the raw, artistic energy of the East meets the sophisticated, timeless elegance of the West. William Morris is born from this dynamic interplay, crafting eyewear that embodies the city’s dual character.
BARBICAN
BARBICAN 1 col.6824
Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus des
What happens when colour stops being “just colour” and transforms into a summons of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOUR FUSION into a full INFUSION.
DIDOT
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DIDOT concept is inspired by the strong contrast between thin and thick lines of the iconic eponymous font. Th
Step into a new season of design mastery with Prodesign’s 2025 collection—a showcase of craftsmanship, innovative materials, and bold aesthetics tailored for everyone who appreciate quality in every detail. This year, Prodesign’s collection redefines classic styles with new shapes, unique materials, and thoughtfully engineered details, all crafted to enhance personality and comfort — across genera
Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
From the classic styles and materials to the more progressive options, each piece stands out. Some are defined by th
As we continue our journey of exploration and self-expression, BRIDGE.pdi introduces its latest collection—an evolution of our signature style, still inspired by the raw elements of nature, now with even more forceful design choices. With our new collection, we invite you to experience a series of frames that let you explore and find your own sense of expression. Embrace the journey, cross the bri
A new era is dawning for the French brand FACE A FACE, which has delved into the heart of its research for this unique collection: sculpting colour! The French brand paves the way for fundamental and experimental research on the power and expression of colour, its magic, its evocation, and its interpretation that invokes the feelings we hold deep down.
Invent something new and original. Tur
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Trindsoevej 11
8000 Aarhus
Denmark
