Press release -
FACE A FACE - The F Collection
Face à Face celebrates 30 years of creation by stepping into a new dimension: 3.0. True to its pioneering spirit, it merges heritage and innovation at the heart of an entirely new collection. Bolder, freer, more genuine Figures. Frictions between retro and Future. A blend of concepts that shape a new vision.
FRIDAY
Corporate creative attitude
Deep blue, stately brown, shocking fuchsia.
Friday revives the Mad Men aesthetic—in a modern twist.
Its language is visual, its message clear:
Power can be colourful.
FLICKER
Flicker: Retro Reloaded.
Colours ignite, pixels align.
Lasers transcend space.
Vibrant hues, electric shocks, sharp angles—
Drawing from the past to wear the future.
FACTORY
FACTORY. Raw metal, vibrant energy.
Forged from metal, details are refined and crafted.
Fluorescent colours, like wires, energize the structure.
A raw design revealing hidden strength.
FOREST
FOREST. Echo of nature.
Branches intertwine, emerge in lines
Faintly visible through the canopy,
Letting air and light pass through.
A pure gaze, a natural art.
FUTUR
Futur. Sculpting colour.
Fusion becomes language, colour its voice.
A minimalist vision, maximal emotion,
Pixel-colours overlap and merge.
Futur. The expression of the gaze.
FOLD
FOLD. The art of the fold, the elegance of the gaze.
A refined contrast, unexpected depth,
Created through a colour origami.
Each fold draws a line of finesse,
Each angle reveals a new perspective.
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look and the dual spirit of London.
Please visit designeyeweargroup.com for more information on our brands.
