THE DESIGN EYEWEAR GROUP SPIRIT
At Design Eyewear Group, creativity lies at the core of our identity. Transforming that creativity into design can take many forms, and it looks different from designer to designer. Through three designers based in Denmark, France, and the United Kingdom, we explore the diversity of creative eyewear design, where each approach contributes to a shared standa
Die Design Eyewear Group hat mit Mondottica einen Vertriebsvertrag für ihre Marken in Deutschland und Österreich unterzeichnet, darunter Hackett London, Scotch & Soda, Pepe Jeans und Ted Baker London. Damit erweitert sie ihr Portfolio und nutzt gleichzeitig die bestehende Infrastruktur und Marktkenntnisse.
WooW announces the launch of its new LET’S PLAY! collection, featuring bold and playful eyewear designs. Each frame embodies distinct characters and attitudes, employing vibrant colors and geometric shapes to create expressive, stylish, and imaginative pieces that aim to captivate and inspire.
SOFT POWER
Face à Face 3.0 evolves, asserts itself, breaks free. Femininity here is sharp, powerful, unapologetic. Lines sharpen, volumes stand out, curves clash with angles.
Concepts like MINDS and ETTO embody this boldness: sculpted, geometric frames that reveal unexpected colours, from futuristic green to ultraviolet via burnt orange. Every detail, every flash of shade, every tensio
ProDesign's new eyewear collection features refined designs emphasizing clean lines and quality materials. Each frame harmoniously balances structure, comfort, and expression, showcasing innovative details that unite form and function, all crafted in Denmark for effortless wear.
Heinz Pichler Appointed VP of Sales, North America for Design Eyewear Group
Design Eyewear Group announces the appointment of Heinz Pichler as its new Vice President of Sales, North America. With extensive leadership experience across the eyewear industry, Heinz Pichler brings a strong strategic understanding of the North American market and a proven track record in developing premium eyewear b
DETAILS DEFINE US
Introducing our Fall/Winter 2025 collection from ProDesign where every line and cut is considered.
Fresh shapes refined old favorites, and innovative design languages that push the limits of colour, comfort, and craft were introduced. Some frames are technical. Some playful. Some bold. But all of them are unmistakably ProDesign.
New concepts like FLAKE and PROFLEX T bri
