WooW announces the launch of its new LET’S PLAY! collection, featuring bold and playful eyewear designs. Each frame embodies distinct characters and attitudes, employing vibrant colors and geometric shapes to create expressive, stylish, and imaginative pieces that aim to captivate and inspire.
SOFT POWER
Face à Face 3.0 evolves, asserts itself, breaks free. Femininity here is sharp, powerful, unapologetic. Lines sharpen, volumes stand out, curves clash with angles.
Concepts like MINDS and ETTO embody this boldness: sculpted, geometric frames that reveal unexpected colours, from futuristic green to ultraviolet via burnt orange. Every detail, every flash of shade, every tensio
ProDesign's new eyewear collection features refined designs emphasizing clean lines and quality materials. Each frame harmoniously balances structure, comfort, and expression, showcasing innovative details that unite form and function, all crafted in Denmark for effortless wear.
Heinz Pichler Appointed VP of Sales, North America for Design Eyewear Group
Design Eyewear Group announces the appointment of Heinz Pichler as its new Vice President of Sales, North America. With extensive leadership experience across the eyewear industry, Heinz Pichler brings a strong strategic understanding of the North American market and a proven track record in developing premium eyewear b
DETAILS DEFINE US
Introducing our Fall/Winter 2025 collection from ProDesign where every line and cut is considered.
Fresh shapes refined old favorites, and innovative design languages that push the limits of colour, comfort, and craft were introduced. Some frames are technical. Some playful. Some bold. But all of them are unmistakably ProDesign.
New concepts like FLAKE and PROFLEX T bri
The F Collection
Bolder, freer, more genuine Figures. Frictions between retro and Future. A blend of concepts that shape a new vision.
F is for Festival — it goes viral and spreads its good mood throughout the optical collection. A collection bolder, freer, more expressive — each frame a new horizon.
And of course, F stands for France — the French origin of our frames is now officially ce
Design Eyewear Group anuncia la adquisición de seis marcas de gafas de la empresa francesa KNCO