What happens when colour stops being ‘just colour’ and transforms into a culmination of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOUR FUSION into a full INFUSION.
HYPNO
"HYPNO offers a one-of-a-kind visual experience!"
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This avant-garde concept challenges the norms of c
Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, cr
Welcome to London — where the raw, artistic energy of the East meets the sophisticated, timeless elegance of the West. William Morris is born from this dynamic interplay, crafting eyewear that embodies the city’s dual character.
BARBICAN
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Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus des
Step into a new season of design mastery with Prodesign’s 2025 collection—a showcase of craftsmanship, innovative materials, and bold aesthetics tailored for everyone who appreciate quality in every detail. This year, Prodesign’s collection redefines classic styles with new shapes, unique materials, and thoughtfully engineered details, all crafted to enhance personality and comfort — across genera
Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
From the classic styles and materials to the more progressive options, each piece stands out. Some are defined by th
As we continue our journey of exploration and self-expression, BRIDGE.pdi introduces its latest collection—an evolution of our signature style, still inspired by the raw elements of nature, now with even more forceful design choices. With our new collection, we invite you to experience a series of frames that let you explore and find your own sense of expression. Embrace the journey, cross the bri
A new era is dawning for the French brand FACE A FACE, which has delved into the heart of its research for this unique collection: sculpting colour! The French brand paves the way for fundamental and experimental research on the power and expression of colour, its magic, its evocation, and its interpretation that invokes the feelings we hold deep down.
Invent something new and original. Tur
William Morris London; born and designed in London—is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go. William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and crea
PRODESIGN. OF COURSE.
At Prodesign, we create eyewear for everyone and for all time. We proudly say that our eyewear is made for generations, allowing you to stay with us for a lifetime. We do not take this responsibility lightly, but we do take pride in a design philosophy that has stood the test of time and continues to resonate globally.
CLEO
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Inspired by anc
Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.
CENSUR is a result of a unique collaboration between Danish and French desig
Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare in-house creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
DANCE is the name of Design Eyewear Group’s design lab. It alludes to the origins of the two design teams, DANMARK (De
We are absolutely delighted to announce that CENSUR by ProDesign has been nominated for the SILMO d’Or Awards 2024.
Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.
La capitale de la mode a désormais un nouveau joyau dans son paysage urbain : le flagship store DEGree. Situé en plein cœur de Paris, à deux pas de la rue de Rivoli, cette boutique est un véritable paradis pour les passionnés de lunettes de soleil et de style. C’est une invitation à plonger au cœur de l’univers de neuf marques de créateurs à travers leurs collections solaires.
La boutique
La collaboration à son paroxysme : William Morris London est fier de travailler en partenariat avec The William Morris Gallery, l’organisation artistique de renommée mondiale qui abrite et conserve l’une des meilleures collections du monde de l'œuvre de ce grand artiste. William Morris (1834-1896) était un designer, poète, militant politique et artisan mondialement connu pour concevoir des intérie
Collaboration at its finest – William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist.
William Morris (1834-1896) is a world famous designer, poet, political activist and craftsman known for designing elegant interiors and
Celebration time! Get away from it all and party with the wicked hot French brand. We just want you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming with good vibrations.
Whether SUPER SOUL with a shape reminiscent of a jazzy silhouette or SUPER HIP HOP in hip shapes and shock colours... Thes
Established in 2023, Bridge PDI crafts eyewear rooted in the belief that life is meant to be explored endlessly and tailored to you walking down your own path — also when it comes to eyewear. The idea behind every frame is to inspire, excite and spark reflection, so you can cross over to a realm of expression that knows no bounds.
The Bridge name is a direct reference to the Bridge Quartz Crys
Regardless of fashion preferences, generations, and facial features - we’ve got you.
At ProDesign we are proud to state that we create eyewear that is designed to fit all and now we expand the range. With this launch we introduce new concepts, that all deliver on the Prodesign promises of elegant and subtle details — or explore new ways of engineering eyewear of the highest quality.
Choose
Prodesign Denmark's eyewear design history is a testament to the company's commitment to innovation, functionality, and style.
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
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