Press release —
William Morris London celebrates 30 years of design and creativity
Three Decades. One Vision.
For 30 years, William Morris London has been rooted in the spirit of the city: its style, its creativity and above all, its diversity. Since its creation, the brand has defined itself through bold colours, confident shapes and an unmistakable London attitude.
Three Decades. One Vision. reflects the brand’s commitment to staying true to its identity: creating eyewear that celebrates individuality through expressive design, while remaining accessible to all.
To mark this milestone, William Morris London introduces a new collection that honours its heritage while looking towards the future. Combining design-led frames, vibrant colours and the always-on-the-move London spirit.
Among the highlights of the collection is the Royal frame, a limited-edition design created especially for this milestone.
Royal: a statement piece celebrating William Morris London’s heritage
Created to celebrate the brand’s 30th anniversary, the Royal frame honours William Morris London’s roots in the capital while serving as a statement piece for those who wear it.
The Royal frame is a sleek, modernised aviator that redefines luxury, crafted from premium acetate and available in a bold palette of black, crystal, blue and red. Each colour pays homage to the richness of Great British heritage.
Inspired by the iconic colours and geometry of the London Underground seat fabric, the frame reflects the spirit of movement, heritage and modernity that has long defined William Morris London.
Commenting on the project, George Clarke says:
“Designing the 30th anniversary frame was an exciting creative project, as it allowed me to build on the original 20th anniversary frame while bringing a fresh and modern perspective to the design. The new frame celebrates the heritage of William Morris London while introducing a contemporary expression of the brand’s identity.”
Celebrating 30 years of William Morris London at SILMO
To continue the celebration of this milestone, William Morris London will mark its 30th anniversary during SILMO on Sunday 27 September.
Visitors will have the opportunity to discover the new collection, including the Royal anniversary frame, explore the different shapes and experience the brand’s vision through three decades of design, creativity and London-inspired identity.
Three decades of journey, growth and innovation — celebrating the craftsmanship and creativity that have defined William Morris London from the very beginning.
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look, the dual spirit of London, and a calibrated German essence.
Please visit designeyeweargroup.com for more information on our brands.
