Heinz Pichler Appointed VP of Sales, North America for Design Eyewear Group

Heinz Pichler Appointed VP of Sales, North America for Design Eyewear Group

Design Eyewear Group announces the appointment of Heinz Pichler as its new Vice President of Sales, North America. With extensive leadership experience across the eyewear industry, Heinz Pichler brings a strong strategic understanding of the North American market and a proven track record in developing premium eyewear brands.

Throughout his career, He has held key sales and brand leadership roles at Marchon, Silhouette, and MODO, where he contributed to the growth and positioning of internationally recognized eyewear brands. His expertise will support Design Eyewear Group’s continued expansion and partner relationships across the region.

Heinz Pichler comments:

“I’m honored to join Design Eyewear Group at such a pivotal time. I’m excited to work closely with the team and our independent partners to support meaningful growth and long-term success in the North American market.”

North America remains Design Eyewear Group’s most strategically important region. Pichler’s appointment reflects the Group’s ambition to strengthen its organization as it continues to expand its portfolio of proprietary and licensed brands.

Lars Flyvholm, CEO of Design Eyewear Group, adds:

“Heinz brings valuable industry experience and a clear strategic mindset. As our organization evolves, his leadership will be key in supporting our partners and driving our brands forward in the Americas.”

Heinz Pichler commenced his duties on January 1, 2026.