FACE A FACE - OBJECTS OF MAGIC
For this new collection, the FACE A FACE designers continue their exploration around the Italian Memphis art movement – with a kinetic prism!
WOOW - TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!
Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights!
PRODESIGN - COLOUR UP YOUR EYEWEAR!
For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.
FACE A FACE - THE MAGICAL OBJECT
Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.
ProDesign Denmark - Originality in variation
How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.
Gotham frame by FACE A FACE in 2021's Pantone color
FACE A FACE wishes you a Happy New Year full of hope and positivity and we would like to introduce you to this brand new Gotham frame in 2021’s Pantone color.
BE ICONIC – BE WOOW-SELF!
Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!
We Are ProDesign - Loving our heritage
This season, we focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. I
TRANSFORM INTO THE NEW YOU WITH WOOW
The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.
Style and Material by FACE A FACE
The newest collection from FACE A FACE reveals precious materials crafted with prismatic reflections and bright resonances. Together they form a new cosmos of stellar dimension.
We are ProDesign
The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the forest.
Bocca - Sculptures formed from a gleam of light
The newest creations from BOCCA are born. Like a metamorphosis of light, each individual concept varies like color itself. Together they fashion an intriguing yet mysterious 2019 collection where concepts of simplicity and lightness are fused with the pure and minimalistic.
Kilsgaard Eyewear's London romance
The past 10 years, Kilsgaard Eyewear has followed a passion for timeless eyewear made with style and a love for good craftsmanship. Now the brand proudly introduces a line of new designs in exclusive acetate, inspired by the vibes of London.
The Inface sun collection
Fashion design made accessible for everyone. The new beautiful range of sunglasses from Inface is inspired by the minimalistic lines of Danish design, yet the look is more elegant and colourful than ever.
DesignEyewearGroup in De Opticien
DesignEyewearGroup Van gedurfd frans design tot een strakke scandinavische look
Prodesign in LookVision
Diseños atemporales y juegos de color The ProDesign Essential collection in Lookvision
ProDesign: It's all about lightness!
This season Danish ProDesign is introducing a new concept to the Essential Collection, where lightness will be key; both in color and material.
“We focus on lightweight materials as titanium and CXT, which can be cut thin making the frames lightweight and comfortable to wear”, says Eyewear Architect Marie-Louise Japhetson.
ProDesign - The Essential Collection - model 1503 col.9335 (CXT
The new year starts at opti!
For more than 10 years we have showcased our latest designs at opti in Munich. This year is no exception. Of course, we would not miss such an opportunity to show you our spring 2018 collections! Stop by our stands in Hall C2 and explore the diversity of our brands; from audacious French design to a clean-cut Scandinavian look. We look forward to seeing you.