Press release -
ProDesign, The shape of things to come
THE SHAPE OF THINGS TO COME
This season, ProDesign refines what modern eyewear can be. Clean lines. Honest materials. Thoughtful engineering. Each frame is built on a clear idea: when design works, it feels effortless.
The new collection explores how structure, comfort, and expression can meet in perfect balance. You’ll find frames that look calm and carry small surprises with details that show our belief that form should always follow function.
Designed in Denmark.
Made to feel right.
STELLAR S
STELLAR 2S col.5042
STELLAR S turns sunlight into design. Inspired by AURA, it plays with reflection, material, and movement. Backside millings shimmer through transparent acetate like ripples of light. Chunky silhouettes and sculpted wire cores bring structure and radiance.
ARCUS
ARCUS 1 col.9022
ARCUS
ARCUS plays with light in subtle ways. A slim stainless-steel concept defined by its inner coloured rim, an arcus, that catches the eye from within. It is a small detail that changes everything.
The geometry is calm and balanced: a round unisex and a softly squared feminine shape. Acetate tips and metal end caps complete the frame with tactile precision. Tone-on-tone or contrasting colours add quiet depth and individuality.
EXTRUSION
EXTRUSION 5S col.9625
EXTRUSION
EXTRUSION is a stainless-steel and acetate concept where slim fronts meet bold sides. It plays with depth, balance, and the quiet power of form.
Crystal-inspired acetates and matte metals create a clear Nordic expression. It is minimalism with a sculptural twist.
PROFLEX A
PROFLEX A 1 col.6626
PROFLEX A
PROFLEX A brings two worlds together: Bold acetate and flexible titanium. The materials meet in a clean, sculptural transition that feels seamless and deliberate. It is contrast made harmonious. The temples carry our signature lamellar titanium zones, giving each frame a subtle, dynamic flex. Soft matte finishes and tone-on-tone colours create unity across front and temple. Four balanced shapes, from soft pantos to classic rectangles - make it easy to find the right expression.
DELIGHT
DELIGHT 1 col.3445
DELIGHT
DELIGHT is lightness with character. Every detail is simple, every finish is carefully considered. A thin acetate concept designed to feel effortless from front to temple tip. Each shape is refined to flatter, to move, and to let colour speak softly. A small metal cap at the hinge adds a jewellery-like touch, while faceted temple tips catch the light in motion. Six silhouettes span from gentle pantos to bold squares - creating a wide, expressive range.
EXACT
EXACT 2 col.4521
EXACT
EXACT is precision made visible. A full-titanium concept built around one clear detail - where the top, bottom, and temple meet in perfect alignment. This small intersection adds both structure and subtle character, finished with a clean three-tone accent. Each frame is cut from a single titanium block to achieve strength, lightness, and exact geometry. The shapes, a unisex panto and a rectangular, are refined, balanced, and made to fit. Slim from the front, with enough depth to hold stronger lenses comfortably and discreetly.
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look, the dual spirit of London, and a calibrated German essence.
Please visit designeyeweargroup.com for more information on our brands.
