Press release -
William Morris - London in motion
The age-old debate between East and West London continues to spark discussions among Londoners and visitors alike. With distinct cultural identities, architectural styles and social atmospheres, both sides of the city offer unique experiences that contribute to London’s global appeal. For decades, East London has been celebrated for its rich history, artistic spirit and urban regeneration. In contrast, West London has long been synonymous with elegance, affluence, and timeless charm.
ASCOT
A beautifully crafted and captivating design, Ascot features a diamond cutaway pattern that plays with light, revealing a spectrum of colour through its multifaceted angles and varied thicknesses. A statement of refined elegance—diamonds fit for a Queen.
BANK
Bank Station, inspired by the Bank of England, first opened its doors in 1900 at Bank Junction. Drawing from the iconic BARBICAN design, this refined eyewear features sleek, angular frames with a meticulously crafted CNC-milled lamination line in a striking contrast colour, which extends to the tips for added elegance.
WHARF
The Canary Wharf business district in East London, renowned for its luxury living and lifestyle, is captured in two distinct shapes that embody a conservative design ethos: the WHARF. Featuring a full metal frame in three colours, it showcases stepped metal sheet detailing and a contrasting inner rim pop of colour—bringing together business sophistication and luxury in one frame.
RITZ
Crafted with a vision of refined elegance, these premium men’s sunglasses draw inspiration from the opulence of The Ritz London — a name synonymous with British heritage, impeccable style, and uncompromising luxury. The uniquely designed rimmed frame delivers a statement of modern refinement, while luxurious features elevate every angle.
SAVOY
Crafted with the elegance and sophistication that defines The Savoy London, these luxury full acetate designer sunglasses embody classic British style with a modern edge. Available in two distinct silhouettes—a slim, sleek profile and a bold, fashion-forward square shape—each pair reflects a refined aesthetic suited for the discerning wearer.
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Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look and the dual spirit of London.
Please visit designeyeweargroup.com for more information on our brands.
