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  • ProDesign - Love for our heritage

    We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship. Every item in the new collection highlights the seamless merging of form and function.

  • Radical cut(out)s by FACE A FACE

    For this new collection the FACE A FACE design team, led by artistic director Pascal Jaulent, explores the Art of Deconstruction to reinvent shift and slice though the frames … to give completely new shapes and breath life into this high-flying eyewear!

  • WOOW IS YOU !

    Carried away by its positive energy, the new WOOW collection will live up to your wildest dreams. Resolutely anti-crisis eyewear shares the limelight with this free-spirited line, whose mission is to open up new horizons!

  • RUNNING LINE - FACE A FACE SPRING 21 COLLECTION

    Is it a common thread? Part of the same puzzle? A breath of fresh energy constantly reinvented ? A changing colourful line that has fun running through all the models to transform and give them momentum?

  • PRODESIGN seen in 20/20 Europe

    PRODESIGN is featured in the latest 20/20 Europe fashion shooting with the model 6933 col.8521.
    The magazine has been published on January 2021. 

    Production: @2020europemag

  • ProDesign, Nordic colors and design traditions

    Nature and geometry are at the core of our collection, as seen in the various colors and shapes across our range of masculine, feminine and unisex frames. Every item in the new collection highlights the seamless merging of form and function.

  • BE ICONIC – BE WOOW-SELF!

    Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!

  • We Are ProDesign - Loving our heritage

    This season, we focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. I

  • TRANSFORM INTO THE NEW YOU WITH WOOW

    The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.

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