Press release -

ADDING THE WOOW-FACTOR!

This season WOOW have re-invented the CLASSICS, re-interpreted the BIG shapes from the 70s and re-visited TRANSPARENCIES in different ways. Finally, they have added a whole lot of WOOW-FACTOR to every single concept!


POP UP 

WOOW - Pop Up1 col0091

A new STAR is ready to POP UP and show its BRAVE combination of THIN metal and COLOURFUL acetate. The big shapes are clearly inspired by the 70s and express COURAGE. 

MAKE SENSE


WOOW - Make Sense1 col2045

The two shapes of this NEW concept will take you straight BACK TO THE 80s. MAKE SENSE is BIG, THIN and COLOURFUL. The combination of transparent and opaque acetates creates a FUN play with light and adds the WOOW-FACTOR to every single design.

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Contacts

Michaella

Press contact Public Relation

Related media

Adding the Woow-factor !
  • Adding the Woow-factor !
  • License: Media Use
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ADDING THE WOOW-FACTOR!
  • ADDING THE WOOW-FACTOR!
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .pdf
Download

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group
Trindsoevej 11
8000 Aarhus
Denmark
Design Eyewear Group
FACE A FACE
WOOW Eyewear
ProDesign Denmark
In Face In Love