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Press release   •   Apr 17, 2018 13:23 GMT

This season WOOW have re-invented the CLASSICS, re-interpreted the BIG shapes from the 70s and re-visited TRANSPARENCIES in different ways. Finally, they have added a whole lot of WOOW-FACTOR to every single concept!


WOOW - Pop Up1 col0091

A new STAR is ready to POP UP and show its BRAVE combination of THIN metal and COLOURFUL acetate. The big shapes are clearly inspired by the 70s and express COURAGE. 


WOOW - Make Sense1 col2045

The two shapes of this NEW concept will take you straight BACK TO THE 80s. MAKE SENSE is BIG, THIN and COLOURFUL. The combination of transparent and opaque acetates creates a FUN play with light and adds the WOOW-FACTOR to every single design.

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit for more information on our brands.

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