Press release - 21 July 2023 09:22

DEGree, the new flagship store by Design Eyewear Group

Eager to meet their wearers and offer them a unique brand experience, Design Eyewear Group opens their very first flagship shop near their Parisian office. An invitation to discover the immersive universe of the nine iconic brands of the group (FACE A FACE, PRODESIGN, WOOW and more) through their wide sun collections.

DEGree welcomes its customers in a warm place in the heart of Paris, a bustling capital city that is always full of inspirations, especially in terms of sun trends. A showroom space in the shop is dedicated to optician customers wishing to discover our collections, deepen their knowledge of the brands or simply discuss with us.

Our CEO, Lars Flyvhom, expressed his enthusiasm for this milestone, stating, "We have long sought a space where we could merge our new Paris sales and design office with our first flagship store. We are truly excited about the prospect of consumers and customers immersing themselves in the essence of our brands within a single physical environment. Moreover, we look forward to extending invitations to customers for events, meetings, and presentations in such exquisite surroundings."

DEGree

4 rue Pernelle 75004 Paris

Open Tuesday to Saturday (10am - 6pm)

+33 1 73 02 31 70

store.paris@designeyeweargroup.com

At Design Eyewear Group, we develop and market iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines our portfolio of dynamic brands which are inspired by art, innovation and trend while delivering exceptional value.

Headquartered in Aarhus, Denmark, the company employs +250 people and has local offices in Paris, San Francisco, Bilbao, and London.

PRODESIGN DENMARK – FACE A FACE – WOOW – ALIUM – INFACE – NIFTIES – KILSGAARD – WILLIAM MORRIS – CHARLES STONE

Topics

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Contacts

Michaella

Press contact Public Relation mre@designeyeweargroup.com

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