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DESIGN EYEWEAR GROUP COMPLETES ANOTHER ACQUISITION

Press release -

DESIGN EYEWEAR GROUP COMPLETES ANOTHER ACQUISITION

With the acquisition of William Morris London, Design Eyewear Group is expanding its portfolio of premium and mid-market eyewear for independent opticians all over the world, bringing the company closer to its goal of becoming one of the world’s leading multi-brand providers of designer eyeglass frames.

“I’m proud that Design Eyewear Group can today announce the takeover of such a reputable company with strong and exciting brands. With the acquisition of William Morris London, we’ve strengthened our position as a design brand house, and we’re pursuing our ambition to become one of the world’s leading multi-brand providers of design eyewear to independent opticians,” says Lars Flyvholm, CEO of Design Eyewear Group and continues: “William Morris London’s brands each have a unique story based on the British design philosophy. The brands’ DNA and position in the market fit perfectly with Design Eyewear Group’s growth strategy and product range, and we look forward to joining forces to offer our customers an expanded, enhanced brand portfolio that caters for many different target groups and price classes.”

...more in the attached press release

Subjects


Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Press contacts

Michaella

Press contact Public Relation

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group
Trindsoevej 11
8000 Aarhus
Denmark