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Press release -

The WOOW-factor with a TWIST!

WOOW is known for BOLD colour combinations, EXCITING patterns and SURPRISING shapes. Now they are ready to dazzle you with two new STUNNING concepts that bring out the WOOW-Factor.

Paris, France - The Parisian eyewear brand WOOW is conquering the world with a UNIQUE combination of London BEAT and Paris FASHION; full of humour, happy colours and a fabulous style of its own.

This season the BIG shapes of the 70’s and 80’s are back, with a FUNKY TWIST of WOOW factor. Go crazy for the BOLD design details, the PLAY with materials and the new EXCITING colour combinations.

Stand up, stand out – show your WOOW!

New Rules 1+2

Material: acetate

2 shapes, 6 colours

It is time for NEW RULES! Note how a FICTIONAL LINE is created between the bridge and the end-piece; an architectonic detail that exudes ATTITUDE.

Two bold shapes; a trendy SMALL round one and a DARING shape with an edgy top. The colours are DEEP and LUMINOUS mixing transparent and opaque acetates. 

New Rules2 col.0389

Be Bright 1+2

Material: Nickel silver

2 shapes, 5 colours

Be Bright1 col.901

Show your WOOW with STRONG colours, a brave double-bridge and lots of COOL spirit. Matt flash BLUE meets grey horn and shiny - GOLD meets opaque powder PINK.




Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit for more information on our brands.

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