Press release —
WOOW new collection: TRICK IT, LOVE IT, PLAY IT : ASYMMETRIC!
What if frames didn’t need to match?
Bolder and more creative than ever, the concepts from the French brand WOOW invite you to challenge the laws of symmetry. What will you find? Something offbeat. Something paradoxical. Something unexpected. Up, down, inside, outside, left, right, top, bottom… Make way for asymmetric impertinence!
This new collection becomes a playground where curves and details echo each other without ever truly being alike. WOOW stylishly proves that asymmetry is not an accident, it’s a deliberate choice. Glasses are no longer just a pair: they’re an attitude.
Be WOOOOOW!
VICE VERSA
VICE VERSA
Reverse, overturn, reinvent the laws of attraction with VICE VERSA!
These sparkling frames follow the collection’s theme, making asymmetry a true statement. A touch of colour moves above and below the end piece in a swirl of freshness. Their lightness allows for total creativity! As a signature feature, a new WOOW temple tip appears with reversed colouring.
• Very light, playful frames
• Asymmetric “vice versa” colour touches above and below the end piece
• Colour accents reversed at the temple tips
ON OFF
ON OFF
Electric and iconic!
ON OFF breaks the rules of symmetry, asserting itself as a strong concept in this new collection. ON OFF 2 features a top–bottom cut panel for a bold statement look.
Glasses are no longer just a pair, they’re an attitude.
• Monochrome frames with a unique asymmetrical design
• Upper end piece ‘’ON’’ / lower end piece ‘’OFF’’
• Strong and expressive
WITH OUT
WITH OUT
WITH or WITH OUT you, but never without my WOOW!
WITH OUT is full of colour! This designer men’s concept comes in three shapes. This concept draws attention to the matching temple tips with and without colour! Why blend in when you can stand out?
• Two-tone bridge or a double bridge
• Asymmetric end tips “with or without” colour
• An extra end tip in the same colour is included with each frame
Topics
Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look, the dual spirit of London, and a calibrated German essence.
Please visit designeyeweargroup.com for more information on our brands.
