Press release -
WOOW, the most talked-about eyewear
WOOW, the most talked-about eyewear,
is redrawing the map
WOOW Eyewear makes its mark each year through a visual creation that asserts its graphic inspiration and develops its brand fundamentals: pop image, bright colours, symmetry, humour, all mixing together photo, collage and graphic design.
After the sixties notes, close to a hijacked Swinging London, WOOW played on contrasts and message bubbles, then laid down a psychedelic rock print, as if on acid.
True to its mischievous, playful character, WOOW today again takes up the idea of playing cards which are the same both upright and upside down. The royal figures of the King and Queen of Pop Music receive a solid colour treatment with vibrant lemon and violet colours, so little used in the optical industry.
Still as masculine/feminine, sun/optical, WOOW promotes a diverse collection, uninhibited and joyful.
WOOW eyewear was created in 2014, as a young, affordable sister line to Face à Face, sporting a pop feel. The concept is strong and easily identifiable, with playful messages at the tips of each arm: two words, for the wearer only, but setting the tone: Come On, Rock Me, So What etc.
About DESIGN EYEWEAR GROUP : Our brands are versatile and clearly positioned: from the fabulous French brand FACE A FACE and WOOW, to the Scandinavian range from ProDesign Denmark and InFace.
And we are proud to introduce our latest brand : NIFTIES, whitch is targeting people with petite facial features.