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Categories: the iris collection

IRIS, THE NEW PRODESIGN ICON

IRIS, THE NEW PRODESIGN ICON

IRIS – PRODESIGN ICONIC CONCEPT REISSUED FOR THE 50thANNIVERSARY OF THE BRAND
Prodesign Denmark was established in 1973 in the city of Aarhus, Denmark, based on the foundations of crafting innovative design eyewear that focuses equally on functionality as well as visual expression. What started 50 years ago has now become the biggest brand in Denmark within designer eyewear frames.
ICONS III

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group

Trindsoevej 11
8000 Aarhus
Denmark