Press release -
BRIDGE - THE POWER OF NATURE
As we continue our journey of exploration and self-expression, BRIDGE.pdi introduces its latest collection—an evolution of our signature style, still inspired by the raw elements of nature, now with even more forceful design choices. With our new collection, we invite you to experience a series of frames that let you explore and find your own sense of expression. Embrace the journey, cross the bridge, and let the power of nature inspire your choice.
FLAME
FLAME draws inspiration from the dynamic expression of performance eyewear, blending biker-inspired aesthetics with the boldness of statement frames. Featuring cylindrical lenses, FLAME is defined by a visor-like shape and a high face curve that expresses power and speed — a true reflection of its name.
IRON
A universal classic inspired by a universal element, IRON takes the timeless square frame and combines it with contemporary design choices to create a look that is both distinct and widely appealing. In spite of its slightly lighter design, it still maintains the signature BRIDGE.pdi features, such as the refined wirecore and hand-drawn crystal logo.
ROCK
Sculpted by nature, ROCK is derived from the raw, organic beauty found in the earth’s natural elements. Its design is inspired by the rugged texture and solidity of stone, as if it were carved directly from the earth. The sculpted front curvature and organic form language give the frame a robust yet contemporary and sleek presence.
For more information, please open the document below !
Related links
Topics
Categories
Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.
Please visit designeyeweargroup.com for more information on our brands.