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DANCE by DESIGN EYEWEAR GROUP

Press release -

DANCE by DESIGN EYEWEAR GROUP


Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare in-house creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.

DANCE is the name of Design Eyewear Group’s design lab. It alludes to the origins of the two design teams, DANMARK (Denmark) and FRANCE, celebrating the power of joint creative forces. Crafted from premium materials and with distinctive shapes, DANCE is truly the choice of design connoisseurs. Each frame strikes a balance between vitality and pure minimalism, capturing the essence of energy and the flow of refined aesthetics.

The designers drew inspiration from each other’s cultural heritage and artistic philosophies, culminating in two unique and avant-garde sunglass concepts: I M PERFECT (signed by FACE A FACE) and CENSUR (signed by Prodesign).


CENSUR by Prodesign

Seeing past confinement

CENSUR 2 col.2022

CENSUR embodies a bold fusion of creativity, design, and artistry, challenging traditional boundaries while embracing a futuristic, industrial aesthetic. The concept behind CENSUR originated from an internal design session where rules were set aside, allowing creativity to push the limits of traditional eyewear design.

Born from free-flowing ideas and the playful exploration of geometrical shapes and clean lines, CENSUR is a testament to unbounded creativity. A thin sheet construction runs throughout the design, adding depth and dimension to this sculptural eyewear. Every angle reveals a new perspective, as the design plays with proportions, blending creativity, design, and function into one seamless frame.

CENSUR was created for the confident individual with a conscious sense of style. For those who believe that sunglasses should do more than just shield your eyes from the sun.


I M PERFECT by FACE A FACE

Perfectly Imperfect

I M PERFECT 2 col.195L

Imagine setting out on a quest through unexplored terrains, where every step holds the promise of discovery. Inspired by the wabi-sabi philosophy, I M PERFECT embraces the ability to see beauty and opportunity in the accidental and the unexpected.

This design captures the elegance of a crack, a fractured lens over which a drop of gold seems to flow all the way toward the sculpted temple. Fragility transforms into strength, and asymmetry becomes an enduring symbol, as we discover how our imperfections are the most precious parts of who we are.

I M PERFECT is for the dreamers, the seekers, and those who see beauty in the incomplete.


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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Contacts

Michaella

Press contact Public Relation

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group

Trindsoevej 11
8000 Aarhus
Denmark