PRODESIDGN - DESIGNED TO LAST. BUILT TO SHINE.

This season, we continue our legacy of blending Danish design DNA with timeless style. Our March launch introduces frames that balance refinement with bold expression, ensuring every detail is as functional as it is beautiful.

With a focus on precision, presence, and a deep-rooted understanding of form, this season’s collection is crafted for the generations to come — a testament to Prodesign’s commitment to quality and forward-thinking Danish design.

ACTIVE

We’re introducing ACTIVE, a brand-new concept in the Prodesign family. A seamless colour-line detail runs from the lens through the endpiece and along the temple, adding a signature Prodesign touch. Designed for versatility, ACTIVE balances subtle base tones with bold accents. All models feature injected temple tips that match the frame's base colour adding to the frames refined, yet dynamic appearance.

TITONE

TITONE is the feminine counterpart to ACTIVE — a concept designed for women who appreciate refined titanium eyewear with a distinctive touch. Crafted with a three-tone titanium composition, TITONE seamlessly blends colour details from the endpiece through the temples, finishing with injected temple tips that match the frame’s front.

4770

The THIN ACETATE collection expands with the return of classic Prodesign shapes. Crafted with a thin, lightweight acetate structure, this unisex concept embodies the essence of Danish Heritage — understated, effortless, and refined. THIN ACETATE is a blend of heritage and modernity, bringing Danish design simplicity to life in every frame.

SOL

The SOL collection expands with new Prodesign signature colours and a fresh, feminine round shape. The handcrafted laminated acetate detail seamlessly aligns the front and temples, ensuring a harmonious design. Category 3 sun lenses complement each colourway, offering both style and sun protection.

EXTRUSION

EXTRUSION S is a bold take on sunwear featuring two new unisex shapes designed for edge and attitude. EXTRUSION 3 S commands attention with a flat top and square lens, creating a strong, confident silhouette. Paired with galvanic steel temples and acetate tips, this frame is available in both matte and shiny finishes, offering a modern take on classic sunwear.

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