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PRODESIGN - CREATED WITH DECADES OF CONFIDENCE

Press release -

PRODESIGN - CREATED WITH DECADES OF CONFIDENCE


PRODESIGN. OF COURSE.

At Prodesign, we create eyewear for everyone and for all time. We proudly say that our eyewear is made for generations, allowing you to stay with us for a lifetime. We do not take this responsibility lightly, but we do take pride in a design philosophy that has stood the test of time and continues to resonate globally.

CLEO

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Inspired by ancient Egypt, the CLEO fuses classic eyewear shapes with the luxurious aesthetic of Cleopatra’s era. The lines of the frame features golden ornamentations and colorful stones mirrored in the original hinge design and end tip details. The hinge is hidden within the custom-made ornamentation in a perfect match of the two circular shapes. CLEO offers three feminine shapes based on some of our best-selling designs across all markets.

PROFLEX ACE

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PROFLEX ACE represents everything Danish Design is about. Now available with acetate fronts and matching temple tips, this concept truly showcases our continuous attention to detail. From the carefully crafted, flexible temple development to the distinct 3-dot feature, every aspect of PROFLEX ACE reflects our commitment to crafting eyewear with a focus on both aesthetics and high functionality.

STITCH

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STITCH is distinctly masculine. It features metal fronts and temples in a striking two-tone design—each front in one color, contrasted by another on the temples. This concept is crafted for durability and style, with matte acetate end tips adding an extra pop of color on select models. The vibrant, deep metal colors range from classic blues and greens to sleek black, each designed with a natural flex for added comfort.

RECESS

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A titanium colour dash! RECESS refers to the step-down detail on the transition from end piece to temple. It’s a two-toned frame – with a unique color detail on the temple giving everyone the possibility to subtly add a bit of colour to their style. The lightweight titanium frame is matched with an anklet cut of the acetate end tip along with integrated rim locks. A typical Prodesign move where the beauty lies in the detail. Get RECESS with IP plated colors for a stronger and more durable surface.

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Contacts

Michaella

Press contact Public Relation

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group

Trindsoevej 11
8000 Aarhus
Denmark