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ProDesign Denmark - Originality in variation

Press release -

ProDesign Denmark - Originality in variation

ORIGINALITY IN VARIATION

How do you bridge true originality with an ambition to make eyewear for everyone?

The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.

We are introducing a variety of designs that feature : Matte and shiny surfaces combined with a wide selection of colours and sizes — in each and every concept. 

Original in their details, quality and of course, variation.

MONO Model: 3661-63
Mono is a classic acetate style for men characterized by its many colour combinations that add personal character to every model. 

3662 col.4035

The sleek and ergonomic titanium temples provide the frame with a perfect fit for everyone Mono comes with both matte and gloss fronts with colourful temples and will be available in three shapes varying from 52 to 57mm eye sizes.


CONICAL TITANIUM Model: 1470-72
Feminine, light and eye-catching.
Conical Titanium is a dynamic female frame with a glamorous look. 

1470 col.4021

The shape takes its inspiration from our iconic titanium temples;
creating a visual balance and a comfortable fit at the same time. The concept offers three different frames — a smaller round, a voluminous cat-eye and a new, exciting square shape. They all come in deep tone colorways with a soft touch that clearly express their exclusivity.


DUAL Model: 3184-3186
Dual is a hybrid frame. It marks the meeting place between refined acetate and stainless steel. 

3186 col.9322



The thin metal frame provides a light and clean look. A lower extension in the nosebridge adds a different touch to the frame — underlined by vibrant colours. Dual is an essential and something completely new.


BLOCK Model: 6619-21
With toned-down matte colours in classic shapes, Block is the elegant and clean choice.

6619 col.9531

It’s simple and sharp all the way from the acetate front to the characteristic block hinge — a functional flex hinge in brushed steel, provides a great fit. Block comes in a wide range of eye sizes from 50 — 58 in a unisex panto or a more square shape. It’s functional design and high degree of finish serve as a continuous reminder of our classic Axiom collection.

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Press contacts

Michaella

Press contact Public Relation

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group
Trindsoevej 11
8000 Aarhus
Denmark