Press release -
PRODESIGN - QUALITY EYEWEAR FOR EVERYONE
Regardless of fashion preferences, generations, and facial features - we’ve got you.
At ProDesign we are proud to state that we create eyewear that is designed to fit all and now we expand the range. With this launch we introduce new concepts, that all deliver on the Prodesign promises of elegant and subtle details — or explore new ways of engineering eyewear of the highest quality.
Choose your pair, embrace your style and join us in our vision of crafting authentic quality eyewear made for everyone. That’s what we’ve done for generations and what we’ll continue to do.
Elegance etched in metal.
We’re proudly unveiling LINED — a new concept that captures the elegance and subtle detailing of strong female eyewear design. As the name suggests, LINED is defined by an engraved colour line that flows seamlessly from the start of the temple, wrapping around the end-piece, to encircle the eyes.
Flexible motion meets technical precision in PROFLEX.
Originating from our innovative titanium temple designs, PROFLEX inherits a flex zone that’s milled into the temple in one, flexible flow. The technical and engineered look of the frame is underlined by important design choices, such as an anodized aluminum front and the hinge mount that also serves as the rim lock.
Here’s FORCE: a testament to the Essential collection from Prodesign.
Forged from titanium each frame stands out — with its moulded front and sculptured curvature. The debossed details at the end piece provide a color tone detail that is matched in the temples.
Entirely new concept inspired by the layers in topography.
This frame artfully layers acetate and combines matching colors in elegant combinations. The milling at the end piece subtly reveals the underlying color layers — an idea that is also reflected on the temples, revealing the characteristic detail from the side view as well.
For more information, please open the attached document.
Design is the heart of our company
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.
Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.
Please visit designeyeweargroup.com for more information on our brands.