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PRODESIGN - WHEN STYLE AND TECHNICITY CONVERGE

Press release -

PRODESIGN - WHEN STYLE AND TECHNICITY CONVERGE

Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.

From the classic styles and materials to the more progressive options, each piece stands out. Some are defined by their striking appearance, while others showcase innovative details that make a significant impact.

ALUCORNER

"Precision in every detail"

ALUCORNER 1 col.4521

ALUCORNER is designed with both form and function in mind. With a front and temples crafted from aluminum, the frame offers durability and a lightweight feel. The built-in flex provides enhanced comfort for all-day wear, while the easily mountable lenses add practicality to the design. The attention to detail in ALUCORNER’s design is evident in every aspect of the frame.


CONNECT

"A testament to functional beauty"

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This design features a countersunk hinge, allowing the temple to lie flush without any protrusions, creating an undisturbed finish. Named for the seamless way the temple connects to the front in a smooth cylindrical shape, CONNECT is a testament to functional beauty. It’s made from durable titanium fronts and stainless-steel temples to ensure both strength and style.


PROFLEX ACE

"Design meets technical precision"

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PROFLEX ACE represents everything Danish Design is about. With the carefully crafted, flexible titanium temples designs, PROFLEX inherits a flex zone that’s milled into the temple in one, flexible flow. In every aspect, PROFLEX ACE reflects our commitment to crafting eyewear with a focus on both aesthetics and high functionality.


CENSUR

"A testament to unbounded creativity"

CENSUR 2 col.2022

CENSUR embodies a bold fusion of creativity, design, and artistry, challenging traditional boundaries while embracing a futuristic, industrial aesthetic. The concept behind CENSUR originated from an internal design session where rules were set aside, allowing creativity to push the limits of traditional eyewear design.We’re also proud to announce that CENSUR has won the Silmo d’Or 2024 in the category “Sunglasses – Eyewear designer”.


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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on our brands.

Contacts

Michaella

Press contact Public Relation

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group

Trindsoevej 11
8000 Aarhus
Denmark