WOOW - PLAY WITH SPORT

Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, creative spirit of the Paris 2024 Summer Olympics still burns bright!

Step onto the podium and proudly showcase your colours, attitude, and talents. Overcome every obstacle and unleash the winner within by teaming up with your WOOW!

KEEP GOING

KEEP GOING empowers you to stay determined and stylish. Featuring a distinct temple design and a balance between boldness and delicacy, these frames are for those who push their limits.

KICK OFF

The bold KICK OFF concept stands out with thick, vintage-inspired lines made of ingenious biomaterials. The colour palette is inspired by American or British university sports, offering a chic yet sporty look.

TEAM SPIRIT

TEAM SPIRIT brings style and collaboration together. Featuring a dynamic chain-inspired temple and vibrant bridge design, these glasses represent connection and harmony.

SUPER FIT

A dream silhouette, perfectly balanced shapes… SUPER FIT is like the little black dress that always fits like a glove – as comfortable as it is daring and elegant. With an oversized acetate front, a subtle galvanic outline adding sophistication, and thin temples… These iconic sunglasses are designed to make you feel great in your own skin!

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