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BE ICONIC – BE WOOW-SELF!

BE ICONIC – BE WOOW-SELF!

Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!

We Are ProDesign - Loving our heritage

We Are ProDesign - Loving our heritage

This season, we focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. I

TRANSFORM INTO THE NEW YOU WITH WOOW

TRANSFORM INTO THE NEW YOU WITH WOOW

The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.

Style and Material by FACE A FACE

Style and Material by FACE A FACE

The newest collection from FACE A FACE reveals precious materials crafted with prismatic reflections and bright resonances. Together they form a new cosmos of stellar dimension.

We are ProDesign

We are ProDesign

The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the forest.

Bocca - Sculptures formed from a gleam of light

The newest creations from BOCCA are born. Like a metamorphosis of light, each individual concept varies like color itself. Together they fashion an intriguing yet mysterious 2019 collection where concepts of simplicity and lightness are fused with the pure and minimalistic.

WOOW is in a cosmic mood!

This season, the Parisian brand, WOOW Eyewear is primed to win you over in 2019 with brand-new concepts boasting lots of ATTITUDE and CHARACTER. The colours are surprising, and the shapes are just a little CRAZY. With WOOW the sky is the limit!

A magical play on colour by FACE A FACE

The illustrious Parisian brand FACE A FACE proudly announces the release of its newest creations for 2019. Like a metamorphosis of colour, each masterpiece varies drastically based on its individuality adding both intrigue and mystery to the collection.

Colourful acetates by ProDesign Denmark

The new spring collection 2019 from ProDesign Denmark is an elegant exploration of colours. Stunning pops of colour create new looks to classic designs as well as shape new energetic concepts.

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.