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  • 3 DESIGNERS, 3 COUNTRIES, 1 GROUP

    THE DESIGN EYEWEAR GROUP SPIRIT

    At Design Eyewear Group, creativity lies at the core of our identity. Transforming that creativity into design can take many forms, and it looks different from designer to designer. Through three designers based in Denmark, France, and the United Kingdom, we explore the diversity of creative eyewear design, where each approach contributes to a shared standa

  • Lets Play Again WOOW Unveils a New Collection

    WooW announces the launch of its new LET’S PLAY! collection, featuring bold and playful eyewear designs. Each frame embodies distinct characters and attitudes, employing vibrant colors and geometric shapes to create expressive, stylish, and imaginative pieces that aim to captivate and inspire.

  • FACE A FACE, SOFT POWER

    SOFT POWER
    Face à Face 3.0 evolves, asserts itself, breaks free. Femininity here is sharp, powerful, unapologetic. Lines sharpen, volumes stand out, curves clash with angles.
    Concepts like MINDS and ETTO embody this boldness: sculpted, geometric frames that reveal unexpected colours, from futuristic green to ultraviolet via burnt orange. Every detail, every flash of shade, every tensio

  • ProDesign, The shape of things to come

    ProDesign's new eyewear collection features refined designs emphasizing clean lines and quality materials. Each frame harmoniously balances structure, comfort, and expression, showcasing innovative details that unite form and function, all crafted in Denmark for effortless wear.

  • Heinz Pichler Appointed VP of Sales, North America for Design Eyewear Group

    Heinz Pichler Appointed VP of Sales, North America for Design Eyewear Group
    Design Eyewear Group announces the appointment of Heinz Pichler as its new Vice President of Sales, North America. With extensive leadership experience across the eyewear industry, Heinz Pichler brings a strong strategic understanding of the North American market and a proven track record in developing premium eyewear b

  • FACE A FACE, the F collection

    The F Collection
    Bolder, freer, more genuine Figures. Frictions between retro and Future. A blend of concepts that shape a new vision.
    F is for Festival — it goes viral and spreads its good mood throughout the optical collection. A collection bolder, freer, more expressive — each frame a new horizon.
    And of course, F stands for France — the French origin of our frames is now officially ce

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