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BE YOU, BE WOOW - DARE THE WOOW FILTER

BE YOU, BE WOOW - DARE THE WOOW FILTER

Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.

WOOW IS YOU !

WOOW IS YOU !

Carried away by its positive energy, the new WOOW collection will live up to your wildest dreams. Resolutely anti-crisis eyewear shares the limelight with this free-spirited line, whose mission is to open up new horizons!

BE ICONIC – BE WOOW-SELF!

BE ICONIC – BE WOOW-SELF!

Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!

TRANSFORM INTO THE NEW YOU WITH WOOW

TRANSFORM INTO THE NEW YOU WITH WOOW

The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.

The WOOW-factor with a TWIST!

WOOW is known for BOLD colour combinations, EXCITING patterns and SURPRISING shapes. Now they are ready to dazzle you with two new STUNNING concepts that bring out the WOOW-Factor.

L'effet WOOW en plus !

Cette saison, WOOW réinvente les CLASSIQUES, réinterprète les formes IMPOSANTES des années 70 et revisite la TRANSPARENCE sous plusieurs formes. Enfin, l'EFFET WOOW s'invite généreusement sur chacun des modèles !

Der WOOW Faktor!

Diese Saison hat WOOW die KLASSIKER neu erfunden, die GROSSEN Formen der 70er neu interpretiert, die TRANSPARENZEFFEKTE wieder ins Spiel gebracht und jedem einzelnen Modell einen echten WOOW-Faktor hinzugefügt.

ADDING THE WOOW-FACTOR!

This season WOOW have re-invented the CLASSICS, re-interpreted the BIG shapes from the 70s and re-visited TRANSPARENCIES in different ways. Finally, they have added a whole lot of WOOW-FACTOR to every single concept!


POP UP 

WOOW - Pop Up1 col0091
A new STAR is ready to POP UP and show its BRAVE combination of THIN metal and COLOURFUL acetate. The big shapes are clearly inspir

Give me 5!

For the last five years WOOW has been winning the World with its WITTY remarks and COOL looks. To celebrate the BIG 5 anniversary WOOW is proudly introducing the new WOOW WOOL Collection.

WOOW, the most talked-about eyewear

WOOW, the most talked-about eyewear, is redrawing the map

WOOW sunnies or how to dress up an urban style

Nobody can miss WOOW eyewear and its funny message at the end tip of temples! Super Duper, Super Man, Super Sweet, Super Chic: such a nice way to be in the mood.

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group
Trindsoevej 11
8000 Aarhus
Denmark
Design Eyewear Group
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