Take a deep breath, roll the dice and watch – every throw is a winner with this new WOOW collection!
The French brand is more confident than ever in asserting its identity and signature style by rewriting the rules of the game. Optimistic and mischievous, these new optical and sun concepts turn every day into a true playground – where every detail becomes strategy, every shape a calculated risk
Two new concepts enrich the work of this bold and creative brand, extending the Paris Olympics celebration even further: powerful progression and rapid ascent with STEP UP, and light jumps and obstacle leaps driven by the energy of JUMP JUMP… These inspired and determined frames carry the energy and vibrancy that define the brand’s identity.
STEP UP
STEP UP 2 col.0046
Designed to elevate
Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or small. Yes, at WOOW, the flame of joy and the sharing, cr
Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.
La capitale de la mode a désormais un nouveau joyau dans son paysage urbain : le flagship store DEGree. Situé en plein cœur de Paris, à deux pas de la rue de Rivoli, cette boutique est un véritable paradis pour les passionnés de lunettes de soleil et de style. C’est une invitation à plonger au cœur de l’univers de neuf marques de créateurs à travers leurs collections solaires.
La boutique DEGr
Celebration time! Get away from it all and party with the wicked hot French brand. We just want you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming with good vibrations.
Whether SUPER SOUL with a shape reminiscent of a jazzy silhouette or SUPER HIP HOP in hip shapes and shock colours... Thes
For 7 years, Design Eyewear Group has been drawing its inspirations from the largest cities in the world. Today, to affirm its development, Design Eyewear Group France is settling in the heart of the vibrant and modern city of Paris which perfectly reflects the style of the French brands ALIUM, FACE A FACE and WOOW. It is a perfect environment, full of life and trend inspirations, to reach the mos
DESIGN EYEWEAR GROUP FRANCE S'INSTALLE AU COEUR DE PARIS
Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights!
Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.
Carried away by its positive energy, the new WOOW collection will live up to your wildest dreams. Resolutely anti-crisis eyewear shares the limelight with this free-spirited line, whose mission is to open up new horizons!
Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!
The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.
De ligne en fil Woow, Stay Tunes2 col9335
WOOW Attitude! Lo stile WOOW è un mix perfetto tra beat londinese e moda parigina. Esplorare nuove tendenze colore è una caratteristica fondamentale dello spirito WOOW.
WOOW mod. Super Sonic 1 Col.1390 seen in BLINK
WOOW es conocida por las LLAMATIVAS combinaciones de colores, EXCITANTES diseño y formas SORPRENDENTES
WOOW es conocida por sus atrevidas combinaciones de color, sus innovadores patrones y sus sorprendentes formas. La firma parisina presenta ahora dos nuevos conceptos que se inspiran en el factor WOOW.
El factor WOOW se reinventa!
WOOW is known for BOLD colour combinations, EXCITING patterns and SURPRISING shapes. Now they are ready to dazzle you with two new STUNNING concepts that bring out the WOOW-Factor.