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WOOW - TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!

WOOW - TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!

Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights!

PRODESIGN - COLOUR UP YOUR EYEWEAR!

PRODESIGN - COLOUR UP YOUR EYEWEAR!

For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.

FACE A FACE - THE MAGICAL OBJECT

FACE A FACE - THE MAGICAL OBJECT

Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.

ProDesign Denmark - Originality in variation

ProDesign Denmark - Originality in variation

How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.

BE ICONIC – BE WOOW-SELF!

BE ICONIC – BE WOOW-SELF!

Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!

We Are ProDesign - Loving our heritage

We Are ProDesign - Loving our heritage

This season, we focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. I

TRANSFORM INTO THE NEW YOU WITH WOOW

TRANSFORM INTO THE NEW YOU WITH WOOW

The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.

Style and Material by FACE A FACE

Style and Material by FACE A FACE

The newest collection from FACE A FACE reveals precious materials crafted with prismatic reflections and bright resonances. Together they form a new cosmos of stellar dimension.

We are ProDesign

We are ProDesign

The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the forest.

Bocca - Sculptures formed from a gleam of light

The newest creations from BOCCA are born. Like a metamorphosis of light, each individual concept varies like color itself. Together they fashion an intriguing yet mysterious 2019 collection where concepts of simplicity and lightness are fused with the pure and minimalistic.

Kilsgaard Eyewear's London romance

The past 10 years, Kilsgaard Eyewear has followed a passion for timeless eyewear made with style and a love for good craftsmanship. Now the brand proudly introduces a line of new designs in exclusive acetate, inspired by the vibes of London.

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.