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PRODESIGN - COLOUR UP YOUR EYEWEAR!

PRODESIGN - COLOUR UP YOUR EYEWEAR!

For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.

ProDesign Denmark - Originality in variation

ProDesign Denmark - Originality in variation

How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.

ProDesign - Love for our heritage

ProDesign - Love for our heritage

We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship. Every item in the new collection highlights the seamless merging of form and function.

ProDesign, Nordic colors and design traditions

ProDesign, Nordic colors and design traditions

Nature and geometry are at the core of our collection, as seen in the various colors and shapes across our range of masculine, feminine and unisex frames. Every item in the new collection highlights the seamless merging of form and function.

We Are ProDesign - Loving our heritage

We Are ProDesign - Loving our heritage

This season, we focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. I

We are ProDesign

We are ProDesign

The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the forest.

Colourful acetates by ProDesign Denmark

The new spring collection 2019 from ProDesign Denmark is an elegant exploration of colours. Stunning pops of colour create new looks to classic designs as well as shape new energetic concepts.

ProDesign: It's all about lightness!

This season Danish ProDesign is introducing a new concept to the Essential Collection, where lightness will be key; both in color and material.
“We focus on lightweight materials as titanium and CXT, which can be cut thin making the frames lightweight and comfortable to wear”, says Eyewear Architect Marie-Louise Japhetson.

 ProDesign - The Essential Collection - model 1503 col.9335 (CXT

The Danish Heritage Collection - Model 4136-38

The Danish Heritage Collection This collection is our homage to the great architects and the golden years of Danish design. It’s our interpretation of the contemporary vintage trend inspired by young urban creatives: both edgy and artisanal, it perfectly captures a downtown vibe.

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.