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  • FACE A FACE - OBJECTS OF MAGIC

    FACE A FACE - OBJECTS OF MAGIC

    For this new collection, the FACE A FACE designers continue their exploration around the Italian Memphis art movement – with a kinetic prism!

  • WOOW - TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!

    WOOW - TAKE OFF WITH WOOW AIRLINES: HOLIDAYS!!!

    Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights!

  • PRODESIGN - COLOUR UP YOUR EYEWEAR!

    PRODESIGN - COLOUR UP YOUR EYEWEAR!

    For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.

  • FACE A FACE - THE MAGICAL OBJECT

    FACE A FACE - THE MAGICAL OBJECT

    Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.

  • ProDesign Denmark - Originality in variation

    ProDesign Denmark - Originality in variation

    How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.

  • BE ICONIC – BE WOOW-SELF!

    BE ICONIC – BE WOOW-SELF!

    Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!

  • We Are ProDesign - Loving our heritage

    We Are ProDesign - Loving our heritage

    This season, we focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. I

  • TRANSFORM INTO THE NEW YOU WITH WOOW

    TRANSFORM INTO THE NEW YOU WITH WOOW

    The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.

  • Style and Material by FACE A FACE

    Style and Material by FACE A FACE

    The newest collection from FACE A FACE reveals precious materials crafted with prismatic reflections and bright resonances. Together they form a new cosmos of stellar dimension.

  • We are ProDesign

    We are ProDesign

    The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the forest.

  • Bocca - Sculptures formed from a gleam of light

    The newest creations from BOCCA are born. Like a metamorphosis of light, each individual concept varies like color itself. Together they fashion an intriguing yet mysterious 2019 collection where concepts of simplicity and lightness are fused with the pure and minimalistic.

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