IRIS – PRODESIGN ICONIC CONCEPT REISSUED FOR THE 50thANNIVERSARY OF THE BRAND
Prodesign Denmark was established in 1973 in the city of Aarhus, Denmark, based on the foundations of crafting innovative design eyewear that focuses equally on functionality as well as visual expression. What started 50 years ago has now become the biggest brand in Denmark within designer eyewear frames.
ICONS III
For 7 years, Design Eyewear Group has been drawing its inspirations from the largest cities in the world. Today, to affirm its development, Design Eyewear Group France is settling in the heart of the vibrant and modern city of Paris which perfectly reflects the style of the French brands ALIUM, FACE A FACE and WOOW. It is a perfect environment, full of life and trend inspirations, to reach the mos
DESIGN EYEWEAR GROUP FRANCE S'INSTALLE AU COEUR DE PARIS
For this new collection, the FACE A FACE designers continue their exploration around the Italian Memphis art movement – with a kinetic prism!
Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights!
For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.
Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.
How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.
FACE A FACE wishes you a Happy New Year full of hope and positivity and we would like to introduce you to this brand new Gotham frame in 2021’s Pantone color.
Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!
This season, we focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. I
The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.
Trindsoevej 11
8000 Aarhus
Denmark
