Last season we took off to the highest spheres of style. This time the new WOOW collection promises to launch you on a journey to the land of HOLIDAYS and relaxation. After all, when you’re floating above the clouds, what could be better than this little recreation collection to reach your own heights!
For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.
Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.
With the acquisition of William Morris London, Design Eyewear Group is expanding its portfolio of premium and mid-market eyewear for independent opticians all over the world, bringing the company closer to its goal of becoming one of the world’s leading multi-brand providers of designer eyeglass frames.
“I’m proud that Design Eyewear Group can today announce the takeover of such a reputable com
Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.
For this new collection, FACE À FACE’s talented design team continues its poetic exploration into the world of light and colour. From outer space these designs are on collision course with a new planet of aesthetics!²
HONESTY IS TIMELESS In times of change and always searching for what’s next, we see a need to focus. To focus on truly caring on respecting uncompromising choices — on staying true at all times. To us great design is about being honest. We don’t see a need to beautify what’s already there.
How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.
We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship. Every item in the new collection highlights the seamless merging of form and function.
For this new collection the FACE A FACE design team, led by artistic director Pascal Jaulent, explores the Art of Deconstruction to reinvent shift and slice though the frames … to give completely new shapes and breath life into this high-flying eyewear!
Carried away by its positive energy, the new WOOW collection will live up to your wildest dreams. Resolutely anti-crisis eyewear shares the limelight with this free-spirited line, whose mission is to open up new horizons!
Is it a common thread? Part of the same puzzle? A breath of fresh energy constantly reinvented ? A changing colourful line that has fun running through all the models to transform and give them momentum?
PRODESIGN is featured in the latest 20/20 Europe fashion shooting with the model 6933 col.8521.
The magazine has been published on January 2021.
Production: @2020europemag
Nature and geometry are at the core of our collection, as seen in the various colors and shapes across our range of masculine, feminine and unisex frames. Every item in the new collection highlights the seamless merging of form and function.
Break from FACE A FACE on the latest 20/20 Europe cover
FACE A FACE wishes you a Happy New Year full of hope and positivity and we would like to introduce you to this brand new Gotham frame in 2021’s Pantone color.
It brings us great pleasure to announce the nomination of our own BOCCA PIXIES by FACE A FACE for the Silmo d'Or Paris 2020.
Get SUPER LUCKY - SUPER LOUD - SUPER HOT - SUPER ACTIVE - SUPER GLOSSY - SUPER WAVY! Stage yourself in creating your SUPERLATIVE world. But wait there’s more... Head to Bollywood with the BOLLYWOOL SUNS capsule collection!
This season, we focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. I
The new WOOW collection is making noise with their playful shapes, cool colors, unique patterns, and offbeat spirit. This season's racy frame designs are created for those who fight for their cause.
