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WOOW-HOO: LET'S FUNK !

WOOW-HOO: LET'S FUNK !

Celebration time! Get away from it all and party with the wicked hot French brand. We just want you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming with good vibrations.
Whether SUPER SOUL with a shape reminiscent of a jazzy silhouette or SUPER HIP HOP in hip shapes and shock colours... Thes

BRIDGE - FIND YOUR FORCE

BRIDGE - FIND YOUR FORCE

Established in 2023, Bridge PDI crafts eyewear rooted in the belief that life is meant to be explored endlessly and tailored to you walking down your own path — also when it comes to eyewear. The idea behind every frame is to inspire, excite and spark reflection, so you can cross over to a realm of expression that knows no bounds.
The Bridge name is a direct reference to the Bridge Quartz Crys

FACE A FACE - JAPAN NOW !

FACE A FACE - JAPAN NOW !

A new season for the Japanese adventure! The FACE A FACE designers continue their artistic journey to the heart of contemporary Japanese design with Shiro Kuramata, Issey Miyake, Rei Kawakubo, and others. They are all designers whose work combines delicacy with a disruptive aesthetic – a fascinating contrast that permeates the vision of the JAPAN NOW collection.
Dare to be creative! Go where t

PRODESIGN - QUALITY EYEWEAR FOR EVERYONE

PRODESIGN - QUALITY EYEWEAR FOR EVERYONE

Regardless of fashion preferences, generations, and facial features - we’ve got you.
At ProDesign we are proud to state that we create eyewear that is designed to fit all and now we expand the range. With this launch we introduce new concepts, that all deliver on the Prodesign promises of elegant and subtle details — or explore new ways of engineering eyewear of the highest quality.
Choose

FACE A FACE - JAPAN NOW!

FACE A FACE - JAPAN NOW!

New season, new passion! The designers at FACE A FACE continue their cultural and artistic exploration of the Italian MEMPHIS movement and discover a surprising connection with contemporary Japanese design.
With Shiro Kuramata, an unprecedented poetic element suddenly appears, such as the red roses at the heart of his transparent Glass Chair (“Miss Blanche” chair). Likewise, Japanese designers

OSEZ LE LOOK ROYAL AVEC WILLIAM MORRIS LONDON

OSEZ LE LOOK ROYAL AVEC WILLIAM MORRIS LONDON

Britannique dans l’âme et toujours à l'affut des dernières tendances, la marque William Morris propose une gamme de collections optiques et solaires à la fois originale et élégante qui reflète l’esprit indépendant et décalé de Londres. En s’inspirant de son histoire, de sa culture et de ses couleurs emblématiques, William Morris vous offre un séjour haut en couleurs de l’autre côté de la manche.

EYEWEAR FIT FOR ROYALTY BY WILLIAM MORRIS LONDON

EYEWEAR FIT FOR ROYALTY BY WILLIAM MORRIS LONDON

Get ready to wear your eyewear in style and combine ruggish Rock with regal Royal.
Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture and iconic colors, William Morris

PRODESIGN - QUALITY EYEWEAR FOR EVERYONE

PRODESIGN - QUALITY EYEWEAR FOR EVERYONE

Regardless of fashion preferences, generations, and facial features - we’ve got you.
This year we celebrate our 50thanniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history.
At ProDesign we are proud to state that we create eyewear that is designed to fit all, and now we expand the range. With this launch we introduce GRANDD

Tous les chemins mènent à Londres avec William Morris London

Tous les chemins mènent à Londres avec William Morris London

Britannique dans l’âme et toujours à l'affût des dernières tendances, la marque William Morris London, appartenant à Design Eyewear Group, propose une gamme de collections optiques et solaires à la fois originale et élégante qui reflète l’esprit indépendant et décalé de Londres. En s’inspirant de son histoire, de sa culture et de ses couleurs emblématiques, William Morris London nous offre un séjo

DEGree, the new flagship store by Design Eyewear Group

DEGree, the new flagship store by Design Eyewear Group

Eager to meet their wearers and offer them a unique brand experience, Design Eyewear Group opens their very first flagship shop near their Parisian office. An invitation to discover the immersive universe of the nine iconic brands of the group (FACE A FACE, PRODESIGN, WOOW and more) through their wide sun collections.
DEGree welcomes its customers in a warm place in the heart of Paris, a bustli

Ouverture de Degree, le nouveau concept store parisien signé Design Eyewear Group

Ouverture de Degree, le nouveau concept store parisien signé Design Eyewear Group

Désireux de rencontrer ses porteurs et d’offrir à son public une expérience unique, Design Eyewear Group ouvre sa toute première boutique étendard à deux pas de ses bureaux parisiens. Une invitation à découvrir en immersion l’univers de ses neuf marques emblématiques (FACE A FACE, WOOW, PRODESIGN, etc.) à travers leur large éventail de collections solaires.
La boutique Degree reçoit ses clients

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Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Design Eyewear Group

Trindsoevej 11
8000 Aarhus
Denmark