Skip to content

News archive

  • PRODESIGN - QUALITY EYEWEAR FOR EVERYONE

    Regardless of fashion preferences, generations, and facial features - we’ve got you.
    At ProDesign we are proud to state that we create eyewear that is designed to fit all and now we expand the range. With this launch we introduce new concepts, that all deliver on the Prodesign promises of elegant and subtle details — or explore new ways of engineering eyewear of the highest quality.
    Choose

  • PRODESIGN - QUALITY EYEWEAR FOR EVERYONE

    Regardless of fashion preferences, generations, and facial features - we’ve got you.
    This year we celebrate our 50thanniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history.
    At ProDesign we are proud to state that we create eyewear that is designed to fit all, and now we expand the range. With this launch we introduce GRANDD

  • ALL ROADS LEAD TO LONDON WITH WILLIAM MORRIS

    Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture and iconic colors, William Morris offers a colorful journey across the capital city.
    Have you got your ticket ready

  • IRIS, THE NEW PRODESIGN ICON

    IRIS – PRODESIGN ICONIC CONCEPT REISSUED FOR THE 50thANNIVERSARY OF THE BRAND
    Prodesign Denmark was established in 1973 in the city of Aarhus, Denmark, based on the foundations of crafting innovative design eyewear that focuses equally on functionality as well as visual expression. What started 50 years ago has now become the biggest brand in Denmark within designer eyewear frames.
    ICONS III

  • FACE A FACE - OBJECTS OF MAGIC

    For this new collection, the FACE A FACE designers continue their exploration around the Italian Memphis art movement – with a kinetic prism!

  • PRODESIGN - COLOUR UP YOUR EYEWEAR!

    For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.

  • FACE A FACE - THE MAGICAL OBJECT

    Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.

  • BE YOU, BE WOOW - DARE THE WOOW FILTER

    Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.

  • FACE A FACE IN ULTRA-VIOLET

    For this new collection, FACE À FACE’s talented design team continues its poetic exploration into the world of light and colour. From outer space these designs are on collision course with a new planet of aesthetics!²

  • ProDesign Denmark - Originality in variation

    How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.

  • ProDesign - Love for our heritage

    We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship. Every item in the new collection highlights the seamless merging of form and function.

Show more