Established in 2023, Bridge PDI crafts eyewear rooted in the belief that life is meant to be explored endlessly and tailored to you walking down your own path — also when it comes to eyewear. The idea behind every frame is to inspire, excite and spark reflection, so you can cross over to a realm of expression that knows no bounds.
The Bridge name is a direct reference to the Bridge Quartz Crys
A new season for the Japanese adventure! The FACE A FACE designers continue their artistic journey to the heart of contemporary Japanese design with Shiro Kuramata, Issey Miyake, Rei Kawakubo, and others. They are all designers whose work combines delicacy with a disruptive aesthetic – a fascinating contrast that permeates the vision of the JAPAN NOW collection.
Dare to be creative! Go where t
Regardless of fashion preferences, generations, and facial features - we’ve got you.
At ProDesign we are proud to state that we create eyewear that is designed to fit all and now we expand the range. With this launch we introduce new concepts, that all deliver on the Prodesign promises of elegant and subtle details — or explore new ways of engineering eyewear of the highest quality.
Choose
Regardless of fashion preferences, generations, and facial features - we’ve got you.
This year we celebrate our 50thanniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history. At ProDesign we are proud to state that we create eyewear that is designed to fit all, and now we expand the range. With this launch we introduce GRANDD. A
Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture and iconic colors, William Morris offers a colorful journey across the capital city.
Have you got your ticket ready
From June 1, 2023, William Morris London and Charles Stone New York are being distributed in direct by Design Eyewear Group.
IRIS – PRODESIGN ICONIC CONCEPT REISSUED FOR THE 50thANNIVERSARY OF THE BRAND
Prodesign Denmark was established in 1973 in the city of Aarhus, Denmark, based on the foundations of crafting innovative design eyewear that focuses equally on functionality as well as visual expression. What started 50 years ago has now become the biggest brand in Denmark within designer eyewear frames.
ICONS III
For this new collection, the FACE A FACE designers continue their exploration around the Italian Memphis art movement – with a kinetic prism!
For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.
Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.
Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.
For this new collection, FACE À FACE’s talented design team continues its poetic exploration into the world of light and colour. From outer space these designs are on collision course with a new planet of aesthetics!²
