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The WOOW-factor with a TWIST!

WOOW is known for BOLD colour combinations, EXCITING patterns and SURPRISING shapes. Now they are ready to dazzle you with two new STUNNING concepts that bring out the WOOW-Factor.

L'effet WOOW en plus !

Cette saison, WOOW réinvente les CLASSIQUES, réinterprète les formes IMPOSANTES des années 70 et revisite la TRANSPARENCE sous plusieurs formes. Enfin, l'EFFET WOOW s'invite généreusement sur chacun des modèles !

Der WOOW Faktor!

Diese Saison hat WOOW die KLASSIKER neu erfunden, die GROSSEN Formen der 70er neu interpretiert, die TRANSPARENZEFFEKTE wieder ins Spiel gebracht und jedem einzelnen Modell einen echten WOOW-Faktor hinzugefügt.

ADDING THE WOOW-FACTOR!

This season WOOW have re-invented the CLASSICS, re-interpreted the BIG shapes from the 70s and re-visited TRANSPARENCIES in different ways. Finally, they have added a whole lot of WOOW-FACTOR to every single concept!


POP UP 

WOOW - Pop Up1 col0091
A new STAR is ready to POP UP and show its BRAVE combination of THIN metal and COLOURFUL acetate. The big shapes are clearly inspir

Give me 5!

For the last five years WOOW has been winning the World with its WITTY remarks and COOL looks. To celebrate the BIG 5 anniversary WOOW is proudly introducing the new WOOW WOOL Collection.

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 50 years.