Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
From the classic styles and materials to the more progressive options, each piece stands out. Some are defined by th
As we continue our journey of exploration and self-expression, BRIDGE.pdi introduces its latest collection—an evolution of our signature style, still inspired by the raw elements of nature, now with even more forceful design choices. With our new collection, we invite you to experience a series of frames that let you explore and find your own sense of expression. Embrace the journey, cross the bri
A new era is dawning for the French brand FACE A FACE, which has delved into the heart of its research for this unique collection: sculpting colour! The French brand paves the way for fundamental and experimental research on the power and expression of colour, its magic, its evocation, and its interpretation that invokes the feelings we hold deep down.
Invent something new and original. Tur
William Morris London; born and designed in London—is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go. William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and crea
PRODESIGN. OF COURSE.
At Prodesign, we create eyewear for everyone and for all time. We proudly say that our eyewear is made for generations, allowing you to stay with us for a lifetime. We do not take this responsibility lightly, but we do take pride in a design philosophy that has stood the test of time and continues to resonate globally.
CLEO
CLEO 1 col.9131
Inspired by anc
Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.
CENSUR is a result of a unique collaboration between Danish and French desig
Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare in-house creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
DANCE is the name of Design Eyewear Group’s design lab. It alludes to the origins of the two design teams, DANMARK (De
Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.
La collaboration à son paroxysme : William Morris London est fier de travailler en partenariat avec The William Morris Gallery, l’organisation artistique de renommée mondiale qui abrite et conserve l’une des meilleures collections du monde de l'œuvre de ce grand artiste. William Morris (1834-1896) était un designer, poète, militant politique et artisan mondialement connu pour concevoir des intérie
Celebration time! Get away from it all and party with the wicked hot French brand. We just want you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming with good vibrations.
Whether SUPER SOUL with a shape reminiscent of a jazzy silhouette or SUPER HIP HOP in hip shapes and shock colours... Thes
Regardless of fashion preferences, generations, and facial features - we’ve got you.
This year we celebrate our 50thanniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history.
At ProDesign we are proud to state that we create eyewear that is designed to fit all, and now we expand the range. With this launch we introduce GRANDD
Britannique dans l’âme et toujours à l'affût des dernières tendances, la marque William Morris London, appartenant à Design Eyewear Group, propose une gamme de collections optiques et solaires à la fois originale et élégante qui reflète l’esprit indépendant et décalé de Londres. En s’inspirant de son histoire, de sa culture et de ses couleurs emblématiques, William Morris London nous offre un séjo
Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture and iconic colors, William Morris offers a colorful journey across the capital city.
Have you got your ticket ready
From June 1, 2023, William Morris London and Charles Stone New York are being distributed in direct by Design Eyewear Group.
For the new season, FACE À FACE designers continue to explore the Italian Memphis movement with four surprising and impertinent designs starring in this playful, poetic collection. It draws inspiration from the art movement that emerged in Italy from the 1980s, with the aim of reinventing it.
Each of these innovative designs is permeated by a rebellious energy, offering a new look. From the ra
IRIS – PRODESIGN ICONIC CONCEPT REISSUED FOR THE 50thANNIVERSARY OF THE BRAND
Prodesign Denmark was established in 1973 in the city of Aarhus, Denmark, based on the foundations of crafting innovative design eyewear that focuses equally on functionality as well as visual expression. What started 50 years ago has now become the biggest brand in Denmark within designer eyewear frames.
ICONS III
Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.
HONESTY IS TIMELESS In times of change and always searching for what’s next, we see a need to focus. To focus on truly caring on respecting uncompromising choices — on staying true at all times. To us great design is about being honest. We don’t see a need to beautify what’s already there.
How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.
We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship. Every item in the new collection highlights the seamless merging of form and function.
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.
Trindsoevej 11
8000 Aarhus
Denmark