PRODESIGN - QUALITY EYEWEAR FOR EVERYONE
Regardless of fashion preferences, generations, and facial features - we’ve got you.
This year we celebrate our 50thanniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history.
At ProDesign we are proud to state that we create eyewear that is designed to fit all, and now we expand the range. With this launch we introduce GRANDD
ALL ROADS LEAD TO LONDON WITH WILLIAM MORRIS
Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture and iconic colors, William Morris offers a colorful journey across the capital city.
Have you got your ticket ready
Design Eyewear Group takes over the distribution of the brands William Morris London & Charles Stone New York in the U.S. market
From June 1, 2023, William Morris London and Charles Stone New York are being distributed in direct by Design Eyewear Group.
IRIS, THE NEW PRODESIGN ICON
IRIS – PRODESIGN ICONIC CONCEPT REISSUED FOR THE 50thANNIVERSARY OF THE BRAND
Prodesign Denmark was established in 1973 in the city of Aarhus, Denmark, based on the foundations of crafting innovative design eyewear that focuses equally on functionality as well as visual expression. What started 50 years ago has now become the biggest brand in Denmark within designer eyewear frames.
FACE A FACE - OBJECTS OF MAGIC
For this new collection, the FACE A FACE designers continue their exploration around the Italian Memphis art movement – with a kinetic prism!
PRODESIGN - COLOUR UP YOUR EYEWEAR!
For 50 years Prodesign has equaled high-quality eyewear. With a confident and experienced approach that is deeply rooted in our proud, Danish design history, we have created go-to eyewear across generations, fashion preferences, and country borders.
FACE A FACE - THE MAGICAL OBJECT
Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.
BE YOU, BE WOOW - DARE THE WOOW FILTER
Stand out from the crowd, bend the rules and enjoy shattering every norm: WOOW proudly asserts and displays its values and colours in this vibrant and CRAZY new collection.
FACE A FACE IN ULTRA-VIOLET
For this new collection, FACE À FACE’s talented design team continues its poetic exploration into the world of light and colour. From outer space these designs are on collision course with a new planet of aesthetics!²
ProDesign Denmark - Originality in variation
How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.
ProDesign - Love for our heritage
We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship. Every item in the new collection highlights the seamless merging of form and function.
Radical cut(out)s by FACE A FACE
For this new collection the FACE A FACE design team, led by artistic director Pascal Jaulent, explores the Art of Deconstruction to reinvent shift and slice though the frames … to give completely new shapes and breath life into this high-flying eyewear!
WOOW IS YOU !
Carried away by its positive energy, the new WOOW collection will live up to your wildest dreams. Resolutely anti-crisis eyewear shares the limelight with this free-spirited line, whose mission is to open up new horizons!
RUNNING LINE - FACE A FACE SPRING 21 COLLECTION
Is it a common thread? Part of the same puzzle? A breath of fresh energy constantly reinvented ? A changing colourful line that has fun running through all the models to transform and give them momentum?
ProDesign, Nordic colors and design traditions
Nature and geometry are at the core of our collection, as seen in the various colors and shapes across our range of masculine, feminine and unisex frames. Every item in the new collection highlights the seamless merging of form and function.
Gotham frame by FACE A FACE in 2021's Pantone color
FACE A FACE wishes you a Happy New Year full of hope and positivity and we would like to introduce you to this brand new Gotham frame in 2021’s Pantone color.
Style and Material by FACE A FACE
The newest collection from FACE A FACE reveals precious materials crafted with prismatic reflections and bright resonances. Together they form a new cosmos of stellar dimension.
Bocca - Sculptures formed from a gleam of light
The newest creations from BOCCA are born. Like a metamorphosis of light, each individual concept varies like color itself. Together they fashion an intriguing yet mysterious 2019 collection where concepts of simplicity and lightness are fused with the pure and minimalistic.