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  • ALL ROADS LEAD TO LONDON WITH WILLIAM MORRIS

    Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture and iconic colors, William Morris offers a colorful journey across the capital city.
    Have you got your ticket ready

  • FACE A FACE - OBJECTS OF MAGIC SUN COLLECTION

    For the new season, FACE À FACE designers continue to explore the Italian Memphis movement with four surprising and impertinent designs starring in this playful, poetic collection. It draws inspiration from the art movement that emerged in Italy from the 1980s, with the aim of reinventing it.
    Each of these innovative designs is permeated by a rebellious energy, offering a new look. From the ra

  • IRIS, THE NEW PRODESIGN ICON

    IRIS – PRODESIGN ICONIC CONCEPT REISSUED FOR THE 50thANNIVERSARY OF THE BRAND
    Prodesign Denmark was established in 1973 in the city of Aarhus, Denmark, based on the foundations of crafting innovative design eyewear that focuses equally on functionality as well as visual expression. What started 50 years ago has now become the biggest brand in Denmark within designer eyewear frames.
    ICONS III

  • FACE A FACE - THE MAGICAL OBJECT

    Are you ready for the MEMPHIS style of non-conformism with its shocking colours, patterns and sculptural volumes? This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.

  • KILSGAARD, Honesty is timeless

    HONESTY IS TIMELESS In times of change and always searching for what’s next, we see a need to focus. To focus on truly caring on respecting uncompromising choices — on staying true at all times. To us great design is about being honest. We don’t see a need to beautify what’s already there.

  • ProDesign Denmark - Originality in variation

    How do you bridge true originality with an ambition to make eyewear for everyone? The answer is variation — in colour, shape, size and form. In true Prodesign spirit our new concepts feature a wide variety of styles all deeply rooted in our Danish design heritage and understanding of what creates a real quality product.

  • ProDesign - Love for our heritage

    We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship. Every item in the new collection highlights the seamless merging of form and function.

  • Radical cut(out)s by FACE A FACE

    For this new collection the FACE A FACE design team, led by artistic director Pascal Jaulent, explores the Art of Deconstruction to reinvent shift and slice though the frames … to give completely new shapes and breath life into this high-flying eyewear!

  • WOOW IS YOU !

    Carried away by its positive energy, the new WOOW collection will live up to your wildest dreams. Resolutely anti-crisis eyewear shares the limelight with this free-spirited line, whose mission is to open up new horizons!

  • RUNNING LINE - FACE A FACE SPRING 21 COLLECTION

    Is it a common thread? Part of the same puzzle? A breath of fresh energy constantly reinvented ? A changing colourful line that has fun running through all the models to transform and give them momentum?

  • ProDesign, Nordic colors and design traditions

    Nature and geometry are at the core of our collection, as seen in the various colors and shapes across our range of masculine, feminine and unisex frames. Every item in the new collection highlights the seamless merging of form and function.

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